Christ Jesus, The Way

Benziger is a division of McGraw Hill publishing company, producing materials for religious education. Benziger released a series of publications under the name "Christ Jesus, The Way," an educational series for young catholics, aimed at children ages six to twelve and their educators. The publications consist of mixed media including books, music CDs and videos, released in English and Spanish.

PROJECT PROFILE

After we completed an interactive CD for Benzinger's sales force, we were approached to produce a short video that would open a national conference for the product kickoff. The video was intended to gain attention of the large audience and spark interest for the product. The first minute would be the attention grabber, followed by a descriptive segment.

CHALLENGES AND OPPORTUNITIES

The project was handed to us a day after Christmas as a last minute idea to be implemented at the beginning of the conference on January 3rd. The client sent us printed materials of the program and a video tape with a cartoon. The cartoon was to be used in any way possible. As we were scanning the pages of the books, they sent us a script for narration. Despite the holiday season, we were able to locate the same narrator Benziger had used for the entire product line and obtain a narrated file. From conceptualization to acquisition of materials, production and completion, everything was completed in only 4 days. There was absolutely no time for errors or revisions.

RESULTS

The client called us on December 31 and thanked us for a job well done. We received another call on January 5th and heard that the presentation was a success and the opening video was a winner. Several months later we called the client and advised them that judges from the Telly Awards thought the same and gave us a Platinum Award for the project.

MORAL

Sometimes it pays off not to party with the rest of the crowd.